To better align with our global development and strengthen customer experience, Giant Fence has officially launched a comprehensive brand identity upgrade on August 15, 2025.. This includes a redesigned logo, a more intuitive website, and our new mascot "Gion" These enhancements represent not only a visual refresh but also our enduring values: safety, reliability, and innovation. While our appearance may look new, our commitment to quality and service remains unchanged.
Why the Brand Upgrade?
As our business expands across international markets, we recognized the need for a more modern and versatile brand identity. The new visual system enhances brand recognition, improves cross-platform adaptability, and strengthens communication with clients worldwide — all while staying true to who we are.
More Than a Logo: A Symbol of Our Values
The Giant Fence logo combines a shield, a lion head, fence elements, and our brand name, symbolizing our unwavering commitment to safety, trust, and responsibility.
- Fence Elements Shape the Shield
The upper part of the logo forms a shield derived from the silhouette of a fence. As a universal symbol of protection, the shield represents our dedication to safety. It also reflects our core product and conveys the idea that "our products are the frontline of defense." Every fence we produce safeguards lives and property, fulfilling our mission: Isolate danger, protect safety. - Lion Head Represents Strength and Guardianship
The lion, our brand mascot, embodies strength, guardianship, and reliability. As a symbol of security, it reflects Giant Fence's global commitment to high safety standards and uncompromising quality. - Green Reflects Sustainability
Green, our signature color, is not only widely used in our products but also represents our eco-conscious approach. It embodies our belief in green materials and our responsibility to promote sustainable development.
Meet "Gion" – The Guardian Lion
Meet our mascot "Gion" — the mascot of Giant Fence. With the strength and reliability of a lion, he represents our unwavering commitment to safety and quality. Dressed in a work uniform and hard hat, he embodies our all-in-one service approach, from fence design to manufacturing, installation guidance, and technical assistance. His thumbs-up gesture reflects our professional, dependable, and customer-first attitude in every project we take on.
Same Company, Same Commitment
We understand that you may notice visual changes when browsing our site or receiving updated materials. Please rest assured:
Our company name, legal entity, and product standards remain unchanged.
This is a visual refresh — we're still the same Giant Fence you know and trust, committed to delivering outstanding fencing solutions and service.
Improving to Serve You Better
This upgrade marks a new chapter, but our core values remain strong. We'll continue to innovate, improve, and protect — always with you in mind.
From smart fence systems to global logistics, we're building more than fences — we're building peace of mind.